Content marketing students from Webster University donated 717 pairs of socks to Places for People on Thursday.

The socks were an integral part of the students’ marketing campaign in a competition held by the Chevrolet Local Marketing Association (LMA). Participating teams were given a $2,000 budget by Chevrolet to market Chevrolet products.

Places for People recently received a five-year federal grant to provide treatment to people who are homeless and also strengthen the available evidence-based practices for providers in the St. Louis region.

The nearly $2.5 million grant from the Substance Abuse and Mental Health Services Administration (SAMHSA) will help Places for People reach and enroll 428 individuals who are homeless in St. Louis City and County in the next five years, and engage them in services through the “3-2-1 Project.”