Just last week I had the opportunity to chat with a gentleman who has been coming to Places for People and receiving services from us for more than 5 years. He shared his story with me, one that followed a familiar storyline. For years he was homeless, going to jail for minor offenses, thinking something was wrong, afraid of the voices he was hearing. He connected with us through a community partner and has come a long way. Now, he finally understands his family history of mental illness, has stable housing, has gotten a better handle on his physical health, is looking for work and thinks about returning to school one day. But he still has challenges—he went to jail for a day a couple of weeks ago and was just in the hospital last week. At Places for People, we know these aren’t permanent set-backs, they’re part of the journey of recovery.
Places for People has joined people living with mental illness and substance use disorders on their journeys of recovery for the past 45 years. In that time, we have grown from a grassroots effort started by two women – Dr. Hilary Sandal and Mildred Dunn – to an organization with more than 300 employees that last July became the only Certified Community Behavioral Health Clinic in St. Louis City and County.
In the past year, we have worked to update our brand to truly reflect the depth and breadth of the work we do here, as well as our human approach to healing. We’re dedicated to shining a light on the road to recovery for those experiencing the toughest cases of mental illness and substance use. Because we get to know people, not diseases or diagnoses, we’re able to successfully combine genuine human connection with the clinical care of our expert staff.
“Our refreshed brand, which officially launches February 1, exemplifies our commitment to our work and those we serve,” Places for People Executive Director Joe Yancey said. “This work is gritty and messy at times, but we meet people where they are, help address trauma and treat the whole person.”
The Visual Assets
Our new logo shows it’s about a community of people – treatment team, donors, advocates – working together to support and lift up a person. The bright color symbolizes the light we can provide to those working toward recovery; the hand drawn elements make it personal and help us flip the perspective on mental illness; and the tagline “a human approach to mental health + healing” ensures that we are telling the whole story in every communication.
Our new brand and messaging begins a new era of changing the narrative and removing the stigma associated with mental illness and substance use.
It’s about a life.
It’s about recovery.
It’s not “what’s wrong,” it’s “what happened?”
We invite you to learn more and become a part of it by following us on Facebook,
Instagram, Twitter and LinkedIn, and by visiting and bookmarking this blog. You can also sign up for our email list here.
We are excited to officially roll out our new brand and begin a new era of changing the narrative and removing the stigma associated with mental illness and substance use, and we are grateful to our partners at Almanac for helping us tell our story in a new way.
Thank you for helping our organization support and empower people, and help them find their place in the community.