Content marketing students from Webster University donated 717 pairs of socks to Places for People on Thursday.
The socks were an integral part of the students’ marketing campaign in a competition held by the Chevrolet Local Marketing Association (LMA). Participating teams were given a $2,000 budget by Chevrolet to market Chevrolet products.
The Webster University team devised a plan that would not only get students to engage with a Chevy vehicle, but also learn more about the services offered by Places for People. The team used the bulk of its budget to purchase socks, then filled the trunk and back seat of a Chevy Spark with them.
At a tailgate event before a recent Webster University Women’s basketball game, which they called a “Sock Hop,” students and passers-by were invited to eat pizza, drink hot chocolate, and guess how many socks were inside the car. This encouraged participants to get inside the car and engage with it. The grand prize for the closest guess was a Nintendo Switch.
The team of approximately 20 Webster University students made their final presentation about the campaign to representatives of the Chevy LMA last week and were awarded first place. The team consisted of students in the “Advertising 3150: Content Marketing” course taught by Terry Sullivan
Next week, two team members will be interviewed about the project on KMOV.
With the project complete, the students donated the socks to Places for People on Thursday. Socks are often a much-needed item for the people served by Places for People, especially in the winter months when the likelihood of wet or snowy weather increases.